Business Writing Coaching

Build your brand with business writing coaching with Lynda McDaniel. One-on-one coaching sessions are a fast—and, yes, even fun—way to boost your confidence, your career, and your results.

Lynda answers some FAQs about how her coaching works:

Q: How can I get the attention I need when we live miles apart?
A: Good news! The coaching process actually works better via e-mail and telephone (rather than in person). Let’s face it—no one enjoys criticism, even when it’s gently and thoughtfully presented. By sending you encouragement and critiques via e-mail, you have time to absorb the comments. When we follow up later with a telephone call, we can discuss how you want to deal with the suggested changes. Oh, and we can work on the documents together via my webinar platform so you can see changes as I make them.

Q: What kind of business writing can we work on?
A: Everything. From e-mail and blogs to books and proposals—and everything in between like articles, white papers, reports, and e-books. Check out our Grab ‘N’ Go Webinars—we can cover all those topics and even more great writing tips and tricks of the trade.

Q: Why do I need a writing coach? I was pretty good in English during school.
A: I bet you were, but maybe that was a while ago. Or maybe you didn’t learn the writing process. (Most of us didn’t.) We’re taught grammar and punctuation in school, but not the writing process. That’s like teaching carpenters all about lumber and hammers, but not teaching them how to build a house! The writing process is messy, and that’s where we get into trouble. We think our first drafts should be perfect. (I, too, am a recovering perfectionist who thought my first drafts should be brilliant.)

If you could see the early drafts of professional writers, writers you love to read, you’d be amazed at how scratched through and heavily edited they are. This is simply the writing process. You’ll often hear me say, “Good writing is really good editing. Bad writers just stopped too soon.”

“Oh, Lynda: This was terrific! Exactly what I was looking for. Wow – a huge weight has been
lifted from my shoulders. [Our work together] is a must for my future projects and personal work.”
—Dr. Katherine A. Hart, Ed.D., ClearVision Consulting, Alameda, Calif.

Q: What makes you qualified to help me?
A: I’ve been writing for 25+ years, including 1,000 articles for major publications and a dozen books, including my award-winning Words at Work. That means I understand your frustrations, your concerns—I’ve had every one of them! I know the pain of knowing what I want to write—but struggling to get the right words down.  I can show you how to write faster—easy techniques that double your writing speed—and then how to polish your words until they sing. You’ll overcome any lingering fears and self-doubt so you can write books that will make you a leader in your field, proposals that seal the deal, and blogs and articles that grab attention, build your brand, and increase traffic to your website.

“Catch the spirit in this book and follow the suggestions. I guarantee your
writing will improve and you’ll be a happier communicator.”
—Thomas Moore, best-selling author of Care of the Soul

Q: What will I get out of writing coaching?
A: You (or your staff) will enjoy personal, private attention. Together, through telephone and e-mail discussions, we’ll run off those prissy teachers or bully bosses who made you worry about every word you wrote. You’ll quickly learn how to dismiss those inner critics, build on your strengths, add creative touches (to keep your readers reading) and start writing like the professional you are. And I’ll teach you how to edit like a pro (which, again, is more important than writing).

I have an uncanny ability to see your unique potential. I believe in you and know you can write anything from a 300-word blog to a 30,000-word book. So I’ll encourage you—but not at the expense of quality. To make sure you finish with a worthy product, I’ll gently guide and instruct you too.

Q: Do you assign a lot of homework?
A: No! You’ll work on business documents you are already writing for work (our clients are too busy for homework!) to practice kick-start techniques that end procrastination and increase confidence.You’ll learn how to craft an attention-grabbing beginning, an information-packed middle, and a compelling ending. Along the way, you’ll find your distinctive writing voice and style while learning to use powerful tools of effective communication.

What’s it like to work with a writing coach?

First, I promise I will:

• Get you fired up about writing like never before.
• Assess your specific needs—and your unique potential.
• Help quiet lingering fears of writing.
• Never try to make you write like me (or anyone else!).
• Share time-saving tips that help you accomplish even more.
• Never embarrass or humiliate you.
• Add whimsy and fun to our time together.

What a relief it is to have you as my writing coach! From my online products to press releases
and book projects, your expertise is something I can count on. One of my favorite things is
the way you combine your background in journalism and its trademark “tell a compelling
story”  focus with solid business writing know-how. Your feedback on my writing is
gracious, honest, and empathetic.  —Jenny Capella, The Capella Group, Seattle, Wash.

That means you will:

• Write faster, stronger, and better using new tools and techniques.
• Develop stronger relationships with clients, bosses, and co-workers (which leads to increased revenue and improved results).
• Relax more because you feel prepared to tackle each writing project.
• Find your distinctive writing voice and style.
• Tap into your creativity at new, yet-to-be-discovered levels.
• Enjoy new ways of thinking and writing that will serve you for a lifetime.

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Why not apply today for your FREE 30-minute Breakthrough Writing Strategy Session?

In this session, we’ll work together so you can:

• Create a clear vision for your writing and your writing goals.
• Uncover hidden challenges that may be sabotaging your writing, issues that are slowing you down and increasing the pressure you feel to get moving.
• Leave this session renewed, re-energized, and inspired to write faster, stronger, better—the same day we meet.

Absolutely no strings attached! Just more great writing tips and techniques.

Learn more here.  Or contact us if you have any questions.